Moss Copenhagen - Clevercare - Care for your clothes

Clevercare

We would like all our customers to embrace the environmentally friendly Clevercare system of caring for your clothes in the right way once they leave our stores. By adopting a few simple clothes care habits you can make a big difference – not only to the planet but also to your wallet.

Join the change: reduce your climate impact, save money and extend the life of your clothes.

While the fashion industry is responsible for a large amount of pollution, a considerable part of a garment's life cycle pollution (from production to destruction) actually happens in our homes due to things such as frequent washing at unnecessarily high temperatures, ironing and tumble drying.

We strongly believe our environmental responsibilities don't end once our clothes leave our stores, which is why Moss Copenhagen has added the Clevercare logo to our care labels to remind us all to wash our clothes less (airing and brushing are great ways to refresh your garments, as is spot cleaning) along with washing at lower temperatures, air drying and avoiding ironing where possible.

Remember, the longer you use a piece of clothing, the more sustainable it becomes. Washing your clothes less also extends the life of a garment by reducing the amount of wear and tear. Read more about our Clevercare here.

Washing

Don't wash your clothes too often. Remove stains manually, and air the clothes to freshen up after each use. Several studies indicate that garments are often washed more frequently than necessary. By reducing the number of times you wash your garments you can actively help to reduce your carbon footprint.

Temperature

Lower the temperature when machine washing. Dropping 60°C to 30°C, or warm to cold, saves half of the energy. Wash care labels indicate the highest temperature allowed without compromising a garment's quality. However, most detergents and modern washing machines clean your laundry just as well in lower temperatures.

Temperature

Drying

Natural drying is energy free. By hang drying your laundry you save energy, and your clothes will stay in shape and even last longer too.

Ironing

Think of ironing only when necessary. Save energy as well as the effort! Remove clothes from the washing machine and hang dry them as soon as the wash cycle has finished to minimise creasing. Take your (hang) dried laundry with you into the bathroom while showering – often the steam smooth out creases and folds.

Ironing

Dry Cleaning

How does your professional cleaner contribute to sustainability and environmental protection? Professional cleaning – when recommended – is crucial to maintain the quality of your product and can extend its lifespan.

Clevercare.info

We have added the Clevercare logo to our care labels, which means we will educate the end-consumer in how to treat the garments in best possible way Clevercare is a way of minimizing the footprint for each garment for the end-consumer.